The auto roadshow builds a creative stage, plans on-site interactive activities, creates an on-site atmosphere to gather popularity, displays the characteristics and advantages of automobile products up close, and enhances consumers 'awareness and familiarity with products. The growth engine of China's consumer market in the future will come from the vast small and medium-sized cities. When brands need to expand and deepen the market, large-scale and continuous exhibitions and roadshows are a tool for deep brand coverage and sales promotion in nearly a thousand prefectural and county-level cities.