April-May 2015 Chevrolet Nine District Haines Project

Project Background

County and township markets are growing rapidly, but the second network of marketing and sales capacity is poor, and survival pressure, should be regionally unified resources.

Project effectiveness

Since Hainabachuan June-August a total of three months, Hainabachuan has completed Nanning, Foshan, Quanzhou, Dongguan, four cities in the construction of county channels, which contains more than 300 wide publicity actions and more than 100 county activities.

Event Highlights

With the guideline of being close to the market and light investment, the brand penetrates the county market establishes a brand marketing position with county characteristics; and explores a set of efficient, standardized, and replicable county development execution processes.