Swimming Party Pop Store

L'Oreal Cosmetics Group, one of the world's top 500 companies, was founded in France and operates in more than 130 countries and regions. As a world-renowned mass cosmetics brand, L'Oreal has been established for many years with a gradually fixed brand image, giving consumers a solidified brand and product impression. In recent years, L'Oreal has begun to strengthen the marketing of its makeup product line. Electroacoustic Marketing has created a new makeup product "Red Fatty" for L'Oreal based on the characteristics of the brand's target consumer group, the Post-90s: young, fashionable, flamboyant personalities, trend-setting, and curious about new and fresh things, as well as original content creators. For L'Oreal's new makeup product "Red Fatty", the original content creators created the most fashionable Swimming Party Pop Store in summer. Through this flash mob activity, L'ORÉAL will raise brand awareness among young consumers, and bring a fashionable social experience that is loved and desired by urban young girls, and envied by their circle of friends!

The Swimming Party Pop Store created by BRANDMAX marketing takes L'Oréal's trendy "Summer Pool Party" as the theme, presenting a party for Young Girls to party, enjoy coolness, and have fun and fun in the summer. Cai Xukun, the hottest popular idol this summer, as the spokesperson of L'Oréal's new makeup products, also appeared in the pop-up pool shop to promote the "red fat" air cushion that effectively conceals and holds makeup for a long time. He said no to taking off makeup in summer,"red" is confident!

The entire Swimming Party Pop Store event restores the process of entering the swimming pool from the door. The magic mirror dressing in the dressing room, the bubble bath in the shower room, and the online star product vending machine in the self-service purchasing area embody the perfect combination of technology and interactive experience. The highlight of the flash shop is the last swimming pool to enter. The mystery of the swimming pool is that although the experimenter is not in the water, the effect of taking pictures can be achieved underwater. The scene uses the principle of light refraction, and cleverly uses sparkling lights and wave-making effects to create a swimming pool that makes people feel as if they are underwater, experience the beauty of swimming in the underwater world, and enjoy a pool party that is "not wet". Each event design in the flash shop displays unique summer beauty fun, bringing a different vitality to the Young Girls 'hot summer!

L'Oréal Swimming Party Pop Store has achieved very good communication effects and word-of-mouth topic effects online and offline. Idol star Cai Xukun's platform has brought effective media exposure, combined with the Weibo "popular and confident" campaign topic, it has gained 2 million Weibo exposure +, and the number of people covered by the media reaches 20 + million. This event captured the hearts of young consumers from the perspective of creative themes, achieved the purpose of enhancing the brand image of L'Oréal and promoting the main products, attracted young consumers to spontaneously go to flash stores to take photos and check-in, and published original content on social platforms. On-site and online sales of the new product "Red Fat" air cushion were significantly boosted, with online products selling more than 6 million yuan.