Acura & Starbucks Crossover

GAC Acura joined hands with Starbucks Coffee Salon to conduct a two-month crossover experience "Acura Warm Star Coffee" around the first domestically-produced strategic model CDX, with more than 500 Warm Star Coffee activity stores in Shanghai fully covered.

Consumers can get a free GAC Acura CDX postcard at Starbucks stores, and after participating in the H5 interactive activity, they can get a coffee coupon for a cup of warm coffee. The campaign prepared 10,000 cups of warm coffee for consumers, and they can get the reward of "one more cup" by sharing it with their friends and inviting them to participate in the question-answer activity. The interactive method brings fission-type spreading, giving the activity a spreading nature and bringing in traffic. Consumers can also enjoy the carefully designed CDX show car display at designated stores, and test-drive appointments can be accepted on-site, allowing consumers to experience the unique "Performance" brand charm of the CDX up close and personal.