UNDERSTANDING BRANDMAX MARKETING
BRANDMAX close-up naked-eye 3D art media installation debuts in Shanghai
Issuing Time : Thu Jan 6 11:35:17 CST 2022In the past two years, a new generation of offline brand content expression means naked eye 3D, is innovating the expression of offline media. Relying on urban landmark buildings or commercial entities, the huge outdoor naked-eye 3D large screen combined with interesting content expression has become a new way of displaying brands and urban image promotion. Nowadays, many commercial entities at home and abroad are accelerating the transformation of large corner outdoor screens or multi-fold screens to undertake the era of naked-eye 3D content.
However, the current problems such as the high cost of putting naked-eye 3D outdoor large screen, expensive content production costs, weak participation and interactivity, few spot resources, and difficulty in quantifying the conversion effect have become the biggest development bottleneck for the widespread use of outdoor naked-eye 3D large screen content.
During New Year's Day, China's first commercial-based close-up naked-eye 3D art media solution was unveiled in four benchmark commercial entities in Shanghai, bringing new innovative ideas for offline media upgrades.
X-HORIZON INTERACTION&ART, a subsidiary of BRANDMAX currently owns the "V-Lab Special Effects Imaging Laboratory" built by young cross-media artists from eight major domestic art academies, providing brands with core media resource points-content creative planning-special effects image customization. Designed integrated naked-eye 3D content delivery solution. At the same time, through continuous cooperation with domestic leading art colleges and independent artists, X-HORIZON INTERACTION&ART can provide more creative content customization of cross-media digital art.
Covering high-trafic core business district
The first batch of four close-up naked-eye 3D art media installations have been selected from several of Shanghai's most representative core commercial entities, including:
The largest pure commercial shopping mall in Shanghai in terms of volume-Nanxiang MEGA, Impression City, Jiading District;
The benchmark curatorial retail space in China that is the most popular in China-TX Huaihai| Youth Power Center;
The first high-end trend retail brand shared space in China BE space of BI Xintiandi Plaza in Huangpu District;
Shanghai's largest commercial TOD, four subway transfer stations above Shijihui Plaza
Advantage points + innovative means to create a new highland for offline content dissemination of brands.
Content distribution mode that reduces costs and increases efficiency
The close-range naked-eye 3D screen content uses realistic visual effects, vivid three-dimensional images, and strong visual impact broken through the screen to maximize the user's visual senses, effectively increase the retention, attention, photos, and sharing of incoming and outgoing passengers, and realize the brand's chain fission spread and secondary spread. At the same time, combining multiple series of naked-eye 3D interactive games and interesting content such as virtual blind boxes, we combine creativity with the brand to achieve online conversion and diversion of offline traffic of the brand, reducing costs and increasing efficiency.
Brand virtual flash customization
Unlike traditional offline advertising, naked-eye 3D art media devices can be customized for brand implementers to super "digital virtual flash". Through in-depth communication with the brand and in-depth analysis of the product, the content planning team selects the direction of visual expression and plans creative scripts. Through the three core ideas of content triggering, interactive activation, and diversion of private domains, it provides offline scene marketing. Provide innovative solutions so that offline flash marketing is no longer restricted by factors such as high venue fees, non-reuse of content, and high cost of coverage of supermarket sites. Achieve a cooler brand "digital virtual flash" with lower overall cost.
In the future, naked-eye 3D art media installations will continue to be deployed nationwide to help brands create "new horizons" for offline marketing.
About X-Horizon
X-Horizon Interaction & Art
China's leading digital interactive experience marketing and art marketing organization focuses on creating innovative cross-media interactive experience marketing solutions of "technology * art * content * space", helping to create commercial space curatorial retail and content-based scenarios, empowering brand experience marketing upgrades.
Provide digital marketing solutions including advanced video technologies such as AR and naked-eye 3D, experience consulting and planning, cross-media art installation/flash exhibition/exhibition hall solutions, NFT, virtual IP and other meta-universe marketing solutions, IP/artist Resource application solutions, popular science aesthetics education independent exhibition curatorial services, etc.
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