BRANDMAX and 8 major car brands at the 2021 Chengdu International Automobile Exhibition

Issuing Time : Sat Sep 4 11:22:46 CST 2021

From August 29 to September 7, the 24th Chengdu International Automobile Exhibition (CIAA), one of China's four major A-grade auto shows, was held in the Western China International Expo City.BRANDMAX to help high Hopewell HiPhi, Xiaopeng, Krypton ZEEKR, Dongfeng Honda, Beijing Hyundai, Dongfeng Nissan, Link LYNK&CO, and Changan Mazda, a total of eight brands appeared in the exhibition. The 24th Chengdu International Automobile Exhibition.

HiPhi, Hall 10, booth No.02

BRANDMAX created a booth for Gaohe Automobile with both futuristic technology and minimalist aesthetics, and the brand's first production model, Gaohe HiPhi X, was unveiled and delivered nationwide in the 4-seat model. The exclusive "Titanium Gray" color of HiPhi X highlights the "supercar SUV aesthetics", and features such as the no-touch wing doors without door handles, the immersive cockpit with full LCD intelligent interaction, and the spacious and independent private space layout, etc., fully demonstrate the technology and luxury driving experience of HiPhi. The driving experience of Gaohe Automobile is fully demonstrated.

XPENG, Hall 10, booth No.10.

BRANDMAX provided exhibition operation services for XPeng Auto, at the exhibition Peng Auto officially announced that Peng P5 will be officially launched on September 15, P5 is the third production model of Peng Auto, positioned as a compact pure electric sedan, the biggest highlight is the self-driving technology and intelligent interactive cockpit.

ZEEKR, Hall 10, No.04

This auto show continued the theme of "City of Light" created by ZEEKR Power, and ZEEKR Power, a sub-brand of ZEEKR Power, made its debut at the press conference created by BRANDMAX, and at the same time, the following products of ZEEKR Power were displayed on-site At the same time, ZEEKR Power family products, including the "handsome" pole charging pile and "cute" home charging pile, were displayed on site to optimize the ecology of ZEEKR Power. The booth brought "Aurora Park", "Mystery Capsule", "Krypton Lab" and other trendy technology interactive experiences that attracted countless eyeballs, creating a power-packed extreme energy journey for consumers.

HONDA, Hall 100, booth No.03

BRANDMAX used the new MAS aluminum system in the production and construction of the exhibition tools to optimize the overall structure safely and reasonably and maximize the presentation of the indoor space. The Dongfeng Honda booth set up three interactive devices, including a transparent screen experience, AI cartoon portrait synthesis, and Honda CONNECT 3.0 intelligent cabin, so that consumers could experience in advance the Honda CONNECT 3.0 car system that will be used online soon, and intuitively and interestingly feel the technical highlights of Dongfeng Honda.

Beijing Hyuandai, Hall 4, Booth No.02

BRANDMAX created a very textured and cool booth effect for Hyundai, as the two representative works of Hyundai's HSMART+ strategy: the first MPV Kusatsu and the first hybrid SUV Tucson L Hybrid made their debut in this exhibition.

NISSAN Hall 3, Booth No.08-2

The new Dongfeng Nissan booth designed and constructed by BRANDMAX combines natural and eternal futurism with the spirit of NEW NISSAN, presenting the five core technologies of VC-Turbo, Zero Emission, e-POWER, ProPILOT, and Nissan Connect, and bringing consumer products that better meet their needs, higher quality, and higher intelligence. The five core technologies, e-POWER, ProPILOT, and Nissan Connect, will bring consumers products that are more in line with their needs, higher quality, and higher intelligence, and open a new chapter of "Technology Nissan".

LYNK&CO Hall15 Booth No 01.

Together with Link&Co, BRANDMAX continued Link's unique theme of "Urban Playground" at this auto show, with the world premiere of the new "+ Series" members, Link 05+ and Link 03+ Cyan, as well as bringing new and interesting interactive experiences such as the "5th Anniversary Time Machine" and the "Trend Blind Box Machine". The new "+ Series" members, Link 05+ and Link 03+ Cyan made their global debut at the same time, bringing new and interesting interactive experiences such as the "5th Anniversary Time Machine" and the "Trend Blind Box Machine". Tide" is also the attitude of co-creation. Link's cross-border trend IPs such as "Emperor" and "Hollies" to create a Co-zone trend ecosystem is crossing the traditional dimension of automobiles to "attract fans". "This is a way to create a unique and unrepeatable experience for consumers that transcends the dimensions of traditional automobiles.

Changan MAZDA, Hall 1, Booth No.08

The booth created by BRANDMAX for Changan Mazda highlights the creativity of the brand's history and culture, with the brand's new 2021 next-generation MAZDA3 Enclave, the all-new MAZDA CX-5 Black Knight, the 2021 MAZDA CX-30, and the MAZDA CX-30EV appearing at the booth. The strong lineup of exhibitors reflects that Changan Mazda will continue to create a more exciting car-owning life for consumers with innovative technologies and products, as well as life-cycle customer care and services.

The proportion of new energy vehicles in the Chengdu International Automobile Exhibition hit a record high, and new car-making forces and new energy vehicle brands gathered on a large scale, there are more than 15 new energy vehicle enterprises exhibitors, a variety of new energy vehicles debut of domestic brands. According to the data of the China Association of Automobile Manufacturers (CAAM), the cumulative sales of new energy vehicles in the first half of 2021 totaled 1.206 million units, a year-on-year increase of two times, and the sales of new energy vehicles have entered a "blowout period". Up to now, BRANDMAX has provided diversified marketing services for many new energy vehicles and new car makers, including HiPhi, Xiaopeng, ZEEKR, and other brands.

Unlike traditional automobile marketing, new energy and new power car enterprises need to carry out a lot of marketing innovations to meet the diversified needs of consumers in terms of brand value reshaping, online and offline digital omnichannel operation, and intelligent technology. In the future, BRANDMAX will continue to be committed to applying new technological means and innovative marketing concepts in the field of marketing services to provide consumers with innovative brand product experiences in various scenarios.

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