Changan Ford| "Little Engineer" Childrens Assembly Show

Marketing background:

As a "new model family sedan chair", Ford New Friss has always adhered to the concept of delivering happiness to millions of families. It has a stylish and elegant exterior design, a large and comfortable riding space, solid and reliable safety guarantees, and efficient and powerful power output. It has constantly sharpened its own product strength fully meets the demand for family cars and has won the love of thousands of Chinese families. The 2018 Chang 'an Ford New Forrest "Little Engineer" Children's Assembly Show is a national parent-child supermarket display and experience marketing project created by electro-acoustic marketing. It aims to enhance consumer experience through real car experience, strengthen product power and convey brand reputation.

marketing highlights

Aiming at target consumer groups, Ford New Forests joins hands with young parent-child families to create a diversified future through creativity. BRANDMAX marketing will create a "light bulb" ICON with national consensus, and set up interactive experience exhibitions in the atriums and outfields of large shopping centers. The event site uses exaggerated and fantasy atmosphere scenes to strongly gather guests. The outfield drainage link breaks the limitations of time and space and guides people into the infield in multiple directions to participate in experience activities. Five major assembly circuit blocks were designed on-site, corresponding to the five major experience blocks of the new Forrest. The children completed the assembly and construction of the model works by obtaining accessories from different experience blocks around the light bulbs symbolizing "inspiration, lighting up creativity". There is also an interactive iPad that integrates car-related knowledge and is entertaining and educative, allowing children to not only have fun in the game but also gain a lot of car knowledge. The lighting of the light bulb is made up of parts one by one, and the lighting of dreams is completed by experiencing one link. The activity fully opened up children's hands-on skills, experienced the parts assembly process firsthand, and transformed into a "little engineer" who created a dream.

marketing effect

The Changan Ford New Forrest "Little Engineer" Children's Assembly Show project lasted for 2 months and shone in 18 cities across the country, covering a total mileage of more than 20,000 kilometers. The total event experience exceeded tens of thousands of families and more than 50 local dealers participated. The event also invited KOL with more than one million fans in the parent-child education category to publish articles, of which a single article was read 100,000 times. BRANDMAX marketing has successfully integrated online and offline resources, helping New Forrest highlight product characteristics among many competing products, attract consumer attention and resonance, and greatly enhance brand awareness and influence, thereby increasing consumer attention, with significant marketing communication effects.